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Category-disrupting DTC haircolor brand continues its omnichannel strategy with more brick and mortar locations.
August 28, 2023
By: Christine Esposito
Editor-in-Chief
Madison Reed is expanding to Walmart stores nationwide and will be available on Walmart.com. “Madison Reed is deeply rooted in the belief that prestige, salon-quality hair color made without harsh ingredients should be accessible. To us this means empowering our guests to choose where and when they purchase our products and color their hair so they have the freedom to enjoy gorgeous results on their own terms” said Amy Errett, founder and CEO of Madison Reed. “As a true omni...
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